What are the main features of AEM?

On April 8, 2019, Adobe Experience Manager (AEM) 6.5 was made available. There have been 23 iterations of this version totalling 1,345 fixes and improvements. It makes sense that it took a full year to build. AEM 6.4's code base was upgraded with the release of Adobe Experience Manager 6.5.

If the content is more personalized, 51% of customers are likely to make a purchase, and 49% of customers are likely to be brand loyal. AEM 6.5 is therefore customer-focused. It provides innovation that enables IT, specialists and marketers, to work together quickly to offer customized brand experiences exactly when and where they are desired.

1. Connected DAM (Digital Asset Management)

You may organize, store, and retrieve rich media using a Digital Asset Management (DAM) platform. The DAM system provides the necessary assets for websites, while AEM Sites provide the ability to develop web pages and AEM Assets.

The ability to use assets from a connected DAM that is active in a distinct AEM instance is now offered by AEM.

There may be two AEM instances running simultaneously in a large enterprise. This frequently occurs when one instance is used as an AEM Site Author, performed by the AEM Site Team, and the second instance, known as an Assets Author instance, is utilised by the creative team to store assets. Even if the asset is on a different instance, site

creators can search for, drag and drop, save, and publish assets directly with a connected DAM. Authors of the website can access a remote AEM assets instance.

It provides uniform, simple access to all owned assets, regardless of where they are kept.

This is the best option for the increasing number of companies that require a centralised, independent DAM with AEM Assets.

Limitations:

· Only Adobe Managed Services are supported for this feature.

· There is only one AEM Assets repository that the AEM site can connect to.

· For remote Asset repositories, a licence is necessary.

· No API support is available to modify the integration.

2. Adobe Asset Link Extension with Adobe Experience Manager Assets

The collaboration between marketers and creatives will become stronger during the content production process as a result of this improvement. The relevant materials for use in creative workflows will be relatively simple for marketers to find. Here are a few of Asset link's main commercial advantages:

· Creatives never have to leave the creative environment to access digital assets that are kept in Adobe Experience Manager thanks to the direct in-app panel.

· AEM Assets and Creative Cloud Assets allow for cross-platform searching and viewing of pertinent assets.

· To avoid duplication of effort by the team, the ability to check a digital asset out of and back into AEM is necessary.

· Ability to distinguish final production assets from work-in-progress assets.

· Simple access with your Creative Cloud account credentials using Single Sign-On.

A creative working in Adobe Creative Cloud applications like Photoshop, Illustrator, or InDesign has the ability to connect to AEM Assets utilising Adobe Asset Link using this functionality, which is supported in Creative Cloud 2018 and 2019. Workflows for marketers and creatives involved in the generation of content will be streamlined as a result.

3. Integrate Adobe Assets with Adobe Stocks

For creative projects, Adobe Stock offers millions of high-quality 3D elements, templates, films, drawings, vectors, etc. All licenced assets are now made available to creatives and marketers thanks to the Adobe Stock Enterprise plan in AEM Assets. Using the strong features of AEM, licenced Adobe Stocks assets can be saved in DAM with this integration. The top advantages for producers and marketers include:

Quickly locate, preview, and license stock assets from Adobe Stock, then save them to Adobe Assets are all options available to users.

You can use and manage an Adobe Stock asset just like any other Asset after it has been licenced in AEM.

Utilizing their limit under their Adobe Stock Enterprise subscription, users can licence Adobe Stock assets.

Since it needs administrative privileges, this Integration can be done by AEM Administrators and Admin Console Administrators.

4. Brand Portal Capabilities

Cloud software called Brand Portal is used. This is helpful for professionals who want to share some assets with their agencies or a portal with a partner but don't want to grant them DAM access. Here is the list of improvements:

· The brand portal has an upload feature for sourcing brand and campaign assets from outside teams and agencies.

· For assessment and use in multi-channel campaigns, publish to DAM.

· A new contributor job for the user persona of an outside agency.

· Direct folder sharing from DAM with an outside organisation

· Admin settings to regulate upload size.

5. Adobe Experience Manager SPA (Single Page Application) Editor

Developers can quickly create websites utilizing the SPA Framework with the help of the AEM SPA (Single Page Application) Editor, and authors may change content with ease inside of AEM. If your project calls for a client-side rendering powered by the SPA framework, it is advised that you use the SPA Editor (e.g. React or Angular). With multi-site management in AEM 6.5, SPA Editors are more potent. The ability to manage React/Angular SPA within AEM with AEM 6.5 has now been made available to content authors.

In AEM 6.5, the following functionalities have been added:

In AEM 6.5, the following functionalities have been added:

· React and Angular SPA preview and editing in real-time.

· SPA server-side rendering speeds up SEO by cutting down on first-page load times.

· The AEM SJ SDK can be used to extend it and make it editable for professionals.

· To modify and set up the AEM editable components of the SPA, use the Template Editor.

· To build a national, franchised, or white-labelled SPA experience, use multi-site management.

· Support for localization and translation for SPA already.

· There are new features that allow you to incorporate messages and forms from AEM Forms within SPA Editors.